Cigarette Products in Asian Countries

Question: Discuss about the Cigarette Products in Asian Countries. Answer: Introduction: In this case it is identified that company has been facing ethical issues in its marketing strategy for introducing new cigarette products in Asian countries. It is observed by analyzing facts and figure of this case that top management and marketing manager both are in contradiction position for preparing packaging of products. In this question adamantine study has been prepared on the introduction of cigarettes in Asian market. There are various answers given below which satisfy all the asked sub questions in given manner. Health warning in some Asian countries is optional and in some countries it is mandatory. Ideally major stakeholders in the debate on the health warning on cigarette packs are manufactures, governments, employees, consumers, pharmaceutical companies, medical profession and other persons whosoever have direct and indirect connotation with the business functioning Big business tobacco or anyone who is impacted by or could impact upon from the cigarette selling of Big business tobacco. However, in this debate the main impact on this debate would be considered from the government policies prepared in Asian countries. Moreover, in order to keep products more standardized Top management should include tis warning on the cigarette packages. It would eventually results into more ethical business process for Big business tobacco. Therefore it would be said that government and clients in the countries in which cigarette products are sold are the main stakeholders for the organization. All the marketing strategy and customization of products should be dependent upon their choice of action and policies framed in particulars countries (Thomas Bond, 2012). In the given question it is observed that management department of Big business tobacco is facing problem regarding whether to include health warning on cigarette packages or not. Tobacco industry is very unethical industry as the products offered by this industry has long term bad effects on human bodies. However, in some of Asian counties as per their government policies it is mandatory to add on this warning on cigarette packages and in some of countries it is not required to put this warning on packages. However, company not depicting health warning may result into loss of huge potential market share. In addition, there is other thought that if company complies with the health warning policies in all of Asian countries then it will result into creation of effective brand image. Therefore it is observed that company should comply with the health warning issue policies in all the countries for the sake of ethical business practice. It would result into creation of effective bran im age and will help organization to discharge its corporate social responsibilities to the extent (Gore, 2015). Other ethical issues Big business tobacco is offering unethical products e.g. cigarette and other tobacco products which affect the human body and they are addictive, dangerous and cause environmental damage very drastically. Top management of company is considering earning profit and increment in its market share and does not have any concern regarding the human health and ethical issues. Advertisement strategy which is considering by Big business tobacco is not ethical and misleading about cigarette (Lancet, 2012). Merry bender the marketing manager of Big business tobacco has been opposing the health detrimental warning. If I were to be Randall hedges then I would comply with all the advertisement policies and program to increase the brand image of the organization. However, including this heath warning will not only increase the ethical business practice of Big business tobacco but also it will help to increase the market share of cigarette products in Asian market. It is observed that including health warning is in trend especially in tobacco products and increase the genuinely of the cigarette products in Asian market segments. Therefore being in the position of Randall Hedges I would showcase all the pros and cons of this marketing strategies to Mary Bender. It will help top management to identify how having ethical marketing strategy will increase the brand image of organization. Moreover company should indulge in making complete level of disclosure of cause and effects of cigarette on hu man body. Now as per my own view Big business tobacco should add on health warning in its products to increase the ethical business practice. This industry is highly accompanied with the unethical business functioning and providing detrimental effects on human body (Laverty, et. al., 2014). Reference Gore, J. (2015), "Ethical Issues",AJN, American Journal of Nursing,vol. 115, no. 3, pp. 13-13. Lancet, T. (2012), "Tobacco industry versus tobacco control",Lancet (London, England),vol. 379, no. 9830, pp. 1924. Laverty, A.A., Watt, H.C., Arnott, D. Hopkinson, N.S. (2014), "Standardised packaging and tobacco-industry-funded research",Lancet (London, England),vol. 383, no. 9926, pp. 1384 Thomas, D.P. Bond, L. (2012), "The tobacco industry and Aboriginal and Torres Strait Islander people".